Partnership with Pure Planet offers single green tariff with monthly fee

BP backs UK retail newbie  image

BP is partnering with a new company called Pure Planet to supply 100% renewable energy to the UK market.

Pure Planet, which describes itself as a “digital energy brand”, has been set up by a team that founded Virgin Mobile and went onto run Orange, T-Mobile and form EE in the mobile telecoms sector.

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BP is a minority partner in the project and will “provide access to renewable energy”.

Pure Planet offers one tariff without markup – the same price that the company pays on the wholesale market. A £10 monthly membership fee per fuel, which includes the standing charge, covers the company’s margin.

It offers both electricity and “100% carbon-offset natural gas” through a service run on a mobile app, the company said.

The company has been founded by Andrew Ralston, Steven Day, Chris Alliott and Tom Alexander.

Pure Planet co-founder and chief executive Andrew Ralston said: “Pure Planet is designed to give Britain’s 28 million consumers fresh, clean 100% renewable energy for a lower price than power that pollutes.

“We’re using modern digital technology – and our telecommunications experience – to bring better prices and better service to the UK energy market.”

Image: FreeImages/Christian Wagner